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Insect Lore was founded in California's San Joaquin Valley, USA by Carlos White, an entomologist working with insects in the agricultural industry. Like so many family businesses, Insect Lore began at the kitchen table. Carlos and his wife Pat experimented with myriad combinations of food supplements for Painted Lady caterpillars. Mr. White finally discovered a successful dietary formula for the caterpillars in 1969 and the Live Butterfly Garden was born. It was a revolutionary concept: a customer could purchase an educational kit that included a butterfly habitat and a certificate. The customer would then mail the certificate to Insect Lore's "butterfly nursery" and in return would receive live baby Painted Lady caterpillars.
Today, the Live Butterfly Garden includes a see-through, reusable, pop-up mesh habitat. But 50 million Caterpillars-by-Mail later, Carlos White's original Painted Lady caterpillar diet remains the same. Insect Lore Europe, is located in Cornwall, England. Painted Lady caterpillars travel from Cornwall to destinations throughout the United Kingdom and the European Union.
Each Butterfly Garden comes with a voucher to send for your own caterpillars through the post.